Hairgum, Ariland Laboratory
Laboratoire Ariland is a French manufacturer of hair and beard products for professionals, based in the Rhône-Alpes since its incorporation in 1989. With a team of 17 people, it has every skill covered: from R&D to quality control, including production, marketing, design creation and an active presence in the international hair stylist network and on the Internet. It owes its fame to its historic brand, Hairgum, designed by hair professionals and distributed on this market for over 25 years. Hairgum, it's just like the old days. 50s values concentrated in a small round tin. A wax tin which made Hairgum famous. Hairgum is also gels, balms, sprays, lotions & hair colors... with retro design. Easy to carry, easy to use, easy to recognise, the Hairgum range has won over its public.
« We imagine, formulate, manufacture and package professional quality products with innovative textures and fragrances. We design original and outstanding packaging that you can find anywhere in France and in the world.».
Incorporation of the company Laboratoire Ariland in France. As a pioneer, Laboratoire Ariland brings hair wax back to the French market: the Hairgum brand is born and quickly becomes a must-have amongst professionals. The iconic little shoe polish can becomes its flagship.
Hairgum becomes an international brand, developing business abroad and exhibiting on the Las Vegas Cosmoprof show.
The Big One. Based on the success of its little tin, Hairgum launched the biggest tin in hair salons: a 400g pomade.
Hairgum is confirmed as a key player on the men’s hair styling market. This year, the little tin went on a world tour reaching 52 countries worldwide.
Back to the brand’s origins with a new design strongly inspired by American Vintage. Hairgum is the first brand to offer a barber range. It extends its grooming concept with a full range for shaving, with treatments and styling products as well as a full marketing offer for professionals.
Opening of the first Hairgum Barber-Shop in France. Men’s hair salon and barber service in a boutique featuring the brand’s colours. The concept is now developing and extending in France.